{"id":4697,"date":"2023-12-15T11:11:00","date_gmt":"2023-12-15T10:11:00","guid":{"rendered":"https:\/\/inter-soft.com\/nueva-selling-partner-api\/"},"modified":"2026-02-25T08:47:41","modified_gmt":"2026-02-25T07:47:41","slug":"nueva-selling-partner-api","status":"publish","type":"post","link":"https:\/\/inter-soft.com\/es\/nueva-selling-partner-api\/","title":{"rendered":"Nueva Selling Partner API"},"content":{"rendered":"\n<div class=\"wp-block-group is-style-default is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:70%\">\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\"><div style=\"font-style:normal;font-weight:700;\" class=\"has-link-color wp-block-post-date__modified-date wp-elements-490d17a4544e2e527d1844c73e76cce1 wp-block-post-date has-text-color has-secondary-color has-small-font-size\"><time datetime=\"2023-12-15T11:11:00+01:00\">15 diciembre 2023<\/time><\/div>\n\n<div style=\"font-style:normal;font-weight:700\" class=\"taxonomy-post_tag has-link-color wp-elements-65bfebbb39cf88a8c5330dd74c38a14b wp-block-post-terms has-text-color has-secondary-color has-small-font-size\"><a href=\"https:\/\/inter-soft.com\/es\/tag\/amazon-2\/\" rel=\"tag\">Amazon<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/inter-soft.com\/es\/tag\/api-sp-api\/\" rel=\"tag\">API (SP-API)<\/a><\/div><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" style=\"font-size:clamp(22.041px, 1.378rem + ((1vw - 3.2px) * 1.091), 36px);\">Amazon: lo que necesitas saber sobre la nueva Selling Partner API (SP-API)<\/h1>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-sub-title\">Amazon ha presentado en 2021 su \u00faltima Selling Partner API, una actualizaci\u00f3n importante destinada a sustituir al obsoleto MWS. Este avance supone una oportunidad clave para marcas y proveedores que buscan reforzar su presencia en el marketplace. Veamos las principales ventajas de esta gran actualizaci\u00f3n y las preparaciones necesarias.  <\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full has-custom-border is-style-default\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/02\/Untitled-1-1024x576-1.png\" alt=\"Amazon: lo que necesitas saber sobre la nueva Selling Partner API (SP-API)\" class=\"wp-image-3237\" style=\"border-radius:20px\" srcset=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/02\/Untitled-1-1024x576-1.png 1024w, https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/02\/Untitled-1-1024x576-1-300x169.png 300w, https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/02\/Untitled-1-1024x576-1-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:var(--wp--preset--spacing--big)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-left-radius:18px;border-bottom-right-radius:18px;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);flex-basis:70%\">\n<h2 class=\"wp-block-heading\">Amazon: lo que necesitas saber sobre la nueva Selling Partner API (SP-API)<\/h2>\n\n\n\n<p>Amazon ha presentado en 2021 su \u00faltima Selling Partner API, una actualizaci\u00f3n importante destinada a sustituir al obsoleto MWS. Este avance supone una oportunidad clave para marcas y proveedores que buscan reforzar su presencia en el marketplace. Veamos las principales ventajas de esta gran actualizaci\u00f3n y las preparaciones necesarias.  <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Comprender Amazon Marketplace Web Service (MWS)<\/h2>\n\n\n\n<p>Amazon Marketplace Web Service (<a href=\"https:\/\/docs.developer.amazonservices.com\/en_US\/dev_guide\/index.html\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">MWS<\/mark><\/strong><\/a>), en funcionamiento desde hace m\u00e1s de una d\u00e9cada, ha sido durante mucho tiempo una interfaz clave para los vendedores, al proporcionar acceso a <a href=\"https:\/\/sellercentral.amazon.com\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">Seller Central<\/mark><\/strong><\/a> y supervisar tareas esenciales como la gesti\u00f3n de productos y el procesamiento de pedidos. Sin embargo, el veterano sistema MWS se ha quedado obsoleto, mostrando limitaciones en cuanto a velocidad, capacidad y gesti\u00f3n de errores. A medida que evoluciona el panorama del comercio electr\u00f3nico, se hace evidente la necesidad de una soluci\u00f3n m\u00e1s din\u00e1mica y eficiente. Consciente de estas carencias, Amazon ha introducido la Selling Partner API (SP-API) como una actualizaci\u00f3n modernizada para corregir las deficiencias del envejecido MWS, inaugurando una nueva era de funcionalidades m\u00e1s \u00e1giles y mejoradas para los vendedores en la plataforma.   <\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Adoptar la Selling Partner API (SP-API)<\/h2>\n\n\n\n<p>La Selling Partner API (SP-API) representa una soluci\u00f3n modernizada que incorpora los est\u00e1ndares que esperan los desarrolladores actuales. Agiliza el proceso de migraci\u00f3n en comparaci\u00f3n con el anterior Amazon MWS. Esta API actualizada conserva todas las funciones de MWS e incorpora varias API nuevas para <a href=\"https:\/\/vendorcentral.amazon.com\/ap\/signin?clientContext=134-1949705-6848524&amp;openid.pape.preferred_auth_policies=SinglefactorWithPossessionChallenge&amp;openid.return_to=https%3A%2F%2Fvendorcentral.amazon.com%2F&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_vc_us_v2&amp;openid.mode=checkid_setup&amp;intercept=false&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;pageId=amzn_vc_us_auth&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&amp;mons_redirect=sign_in\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">Vendor Central<\/mark><\/strong><\/a>.  <\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2023\/12\/20171214145430-GettyImages-707451439-1024x683-1.jpeg\" alt=\"\" class=\"wp-image-3239\" srcset=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2023\/12\/20171214145430-GettyImages-707451439-1024x683-1.jpeg 1024w, https:\/\/inter-soft.com\/wp-content\/uploads\/2023\/12\/20171214145430-GettyImages-707451439-1024x683-1-300x200.jpeg 300w, https:\/\/inter-soft.com\/wp-content\/uploads\/2023\/12\/20171214145430-GettyImages-707451439-1024x683-1-768x512.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Caracter\u00edsticas clave de SP-API:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gesti\u00f3n mejorada de autenticaci\u00f3n y autorizaci\u00f3n mediante Login with Amazon (LWA) y OAuth 2.0.<\/li>\n\n\n\n<li>Dise\u00f1o de API modernizado, conforme a est\u00e1ndares REST basados en JSON.<\/li>\n\n\n\n<li>Introducci\u00f3n de una versi\u00f3n sandbox de la API para realizar pruebas antes de pasar a producci\u00f3n.<\/li>\n\n\n\n<li>Incorporaci\u00f3n de la primera API para Vendor Central, donde Amazon act\u00faa como distribuidor de tus productos.<\/li>\n\n\n\n<li>Evoluci\u00f3n din\u00e1mica de las cuotas de llamadas a la API en funci\u00f3n de las necesidades de los comerciantes.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/developer-docs.amazon.com\/sp-api\/docs\/what-is-the-selling-partner-api\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">SP-API<\/mark><\/strong><\/a> busca automatizar el flujo de datos, aumentar la eficiencia de las ventas, agilizar los procesos manuales y aportar informaci\u00f3n y predicciones sobre la intenci\u00f3n de compra de los consumidores, optimizando en \u00faltima instancia el gasto publicitario.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 acciones tomar<\/h2>\n\n\n\n<p>Gestionar la migraci\u00f3n a Amazon SP-API requiere un enfoque estrat\u00e9gico. Empieza realizando una evaluaci\u00f3n exhaustiva de tu integraci\u00f3n actual con Amazon MWS. Identifica elementos clave, como los listados de productos, la gesti\u00f3n de pedidos y los procesos de autenticaci\u00f3n, para asegurar una comprensi\u00f3n completa. A continuaci\u00f3n, revisa la <a href=\"https:\/\/developer-docs.amazon.com\/sp-api\/docs\/welcome\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">documentaci\u00f3n que proporciona Amazon para SP-API<\/mark><\/strong><\/a> y familiar\u00edzate con las funciones y requisitos actualizados. Considera probar la nueva API en un entorno sandbox para abordar posibles problemas antes de pasar a la fase de producci\u00f3n. Por \u00faltimo, comun\u00edcate con tus equipos t\u00e9cnicos y las partes interesadas, definiendo un <a href=\"https:\/\/developer-docs.amazon.com\/sp-api\/docs\/amazon-mws-to-sp-api-migration-guide\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">plan de migraci\u00f3n<\/mark><\/strong><\/a> bien estructurado para garantizar una transici\u00f3n fluida y exitosa a Amazon SP-API.     <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Amazon SP-API con Inter-soft<\/h2>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/12\/selling-partner-API.png\" alt=\"Selling Partner API\" class=\"wp-image-737\" srcset=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/12\/selling-partner-API.png 500w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/12\/selling-partner-API-300x300.png 300w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/12\/selling-partner-API-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nuestros equipos de <strong><a href=\"https:\/\/inter-soft.com\/es\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">Inter-Soft<\/mark><\/a><\/strong> est\u00e1n evaluando actualmente esta nueva API como preparaci\u00f3n para el desarrollo en las pr\u00f3ximas semanas. Como empresa con un enfoque espec\u00edfico en la experiencia de desarrollo con <a href=\"https:\/\/www.amazon.com\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">Amazon<\/mark><\/strong><\/a>, nos enorgullece ser Software Partners de Amazon. Nuestras t\u00e9cnicas de desarrollo est\u00e1n estrat\u00e9gicamente alineadas en colaboraci\u00f3n con Amazon, lo que garantiza una integraci\u00f3n fluida y un rendimiento \u00f3ptimo.  <\/p>\n\n\n\n<p>Si actualmente vendes en Amazon a trav\u00e9s de Seller o Vendor Central, aspiras a ser autosuficiente con tus equipos t\u00e9cnicos o est\u00e1s valorando entrar pronto en el marketplace, Inter-Soft est\u00e1 aqu\u00ed para ayudarte. Tanto si te encargas de la gesti\u00f3n de API para un minorista, una marca o una agencia, no dudes en <a href=\"https:\/\/inter-soft.com\/es\/contacto\/\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">contactar con nosotros<\/mark><\/strong><\/a> siempre que necesites apoyo o tengas preguntas. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:var(--wp--preset--spacing--big)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-style-bg-full-width is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-013c446c wp-block-columns-is-layout-flex\" style=\"padding-right:6rem;padding-left:6rem\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"772\" height=\"776\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/contact-illustration.png\" alt=\"\" class=\"wp-image-168\" srcset=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/contact-illustration.png 772w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/contact-illustration-298x300.png 298w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/contact-illustration-150x150.png 150w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/contact-illustration-768x772.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"padding-top:5.5rem;padding-bottom:5.5rem;flex-basis:60%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 0.938), 32px);\">T\u00fa tienes las ideas. <br\/>Nosotros tenemos el conocimiento t\u00e9cnico.<\/h2>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00bfListo para simplificar las operaciones y escalar tu negocio de e-commerce? Nuestros expertos est\u00e1n aqu\u00ed para ayudarte a planificar, construir e integrar soluciones que funcionen sin problemas en cada marketplace, desde Amazon SP-API hasta integraci\u00f3n de datos de marketplace personalizada y an\u00e1lisis impulsados por IA. As\u00f3ciate con nosotros para transformar la complejidad en claridad.  <\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/inter-soft.com\/es\/contacto\/\">Ponte en contacto <img decoding=\"async\" class=\"wp-image-99\" style=\"width: NaNpx;\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/arrow-white.svg\" alt=\"\"\/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div style=\"height:var(--wp--preset--spacing--big)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:clamp(20px, 1.25rem + ((1vw - 3.2px) * 0.938), 32px);\">Informaci\u00f3n y noticias<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default\" style=\"font-size:clamp(14.082px, 0.88rem + ((1vw - 3.2px) * 0.54), 21px);\"><strong>Descubre consejos, gu\u00edas y ejemplos reales para optimizar cada parte de tu negocio de comercio electr\u00f3nico.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"border-top-left-radius:14px;border-top-right-radius:14px;border-bottom-left-radius:14px;border-bottom-right-radius:14px;flex-basis:28.2%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/ecommerce-5-1024x683-2.png\" alt=\"\" class=\"wp-image-729\" style=\"border-top-left-radius:14px;border-top-right-radius:14px;border-bottom-left-radius:14px;border-bottom-right-radius:14px\" srcset=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/ecommerce-5-1024x683-2.png 1024w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/ecommerce-5-1024x683-2-300x200.png 300w, https:\/\/inter-soft.com\/wp-content\/uploads\/2025\/11\/ecommerce-5-1024x683-2-768x512.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-619baa92 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<p style=\"font-size:14px\"><strong>17 de noviembre de 2025<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\"><strong>Por qu\u00e9 los minoristas deben repensar los modelos de atribuci\u00f3n en la era de la IA generativa<\/strong><\/h4>\n\n\n\n<p>A medida que la IA generativa emerge como una fuerza dominante en el descubrimiento de productos, una verdad se vuelve cada vez m\u00e1s clara: las viejas reglas de atribuci\u00f3n ya no se aplican.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more\" href=\"https:\/\/inter-soft.com\/es\/nueva-selling-partner-api\/\" target=\"_self\" role=\"button\">Saber m\u00e1s<span class=\"screen-reader-text\">: Nueva Selling Partner API<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:2%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"border-top-left-radius:14px;border-top-right-radius:14px;border-bottom-left-radius:14px;border-bottom-right-radius:14px;flex-basis:28.2%\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/01\/replace-the-man-with-a-more-clean-cut-looking-man-add-temu-seller-screen-to-the-phone.png\" alt=\"\" class=\"wp-image-1542\" style=\"border-top-left-radius:14px;border-top-right-radius:14px;border-bottom-left-radius:14px;border-bottom-right-radius:14px\" srcset=\"https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/01\/replace-the-man-with-a-more-clean-cut-looking-man-add-temu-seller-screen-to-the-phone.png 1536w, https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/01\/replace-the-man-with-a-more-clean-cut-looking-man-add-temu-seller-screen-to-the-phone-300x200.png 300w, https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/01\/replace-the-man-with-a-more-clean-cut-looking-man-add-temu-seller-screen-to-the-phone-1024x683.png 1024w, https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/01\/replace-the-man-with-a-more-clean-cut-looking-man-add-temu-seller-screen-to-the-phone-768x512.png 768w, https:\/\/inter-soft.com\/wp-content\/uploads\/2026\/01\/replace-the-man-with-a-more-clean-cut-looking-man-add-temu-seller-screen-to-the-phone-1320x880.png 1320w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-619baa92 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<p style=\"font-size:14px\"><strong>17 de noviembre de 2025<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-large-font-size\"><strong>Escalar para el \u00e9xito: por qu\u00e9 los vendedores con alto volumen de SKU necesitan una infraestructura m\u00e1s inteligente en 2025<\/strong><\/h4>\n\n\n\n<p>A medida que el e-commerce se expande a trav\u00e9s de marketplaces, plataformas sociales y tiendas directas al consumidor, los vendedores con cat\u00e1logos de productos grandes y altos vol\u00famenes de pedidos se enfrentan a una nueva realidad: el crecimiento no se trata solo de m\u00e1s ventas<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<a class=\"wp-block-read-more\" href=\"https:\/\/inter-soft.com\/es\/nueva-selling-partner-api\/\" target=\"_self\" role=\"button\">Saber m\u00e1s<span class=\"screen-reader-text\">: Nueva Selling Partner API<\/span><\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" role=\"listitem\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Amazon: lo que necesitas saber sobre la nueva Selling Partner API (SP-API) 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