From Omnichannel to Optichannel: Embracing a Simplified Marketing Strategy for Greater Impact
In the fast-paced world of digital marketing, “omnichannel” has long been the gold standard for creating a cohesive customer experience. This approach aims to integrate every touchpoint, from physical stores to online platforms, to ensure a seamless journey for customers. However, as marketing practices evolve and resources become more constrained, a new approach is emerging […]