Transforming Advertising Data Management: The IKON Dashboard
- Data-Driven Solutions
- User-Centric Design
- Comprehensive API Integration
- Robust Reporting Features
- Efficient Multi-Customer Management
- Scalable Architecture
Development Phases: Building Seller and Admin Interfaces
Initial Requirement Gathering
Collaborated with IKON stakeholders to identify specific needs for advertising data management, ensuring alignment with business goals.
Architecture Design
Crafted a scalable architecture that supports multiple customer accounts, facilitating seamless integration with various data sources and APIs.
Implementation
Rebuilt the DataDash interface to enhance user experience, focusing on intuitive navigation and accessibility + Integrated Amazon APIs, including SP-API and Ads API, to enable real-time data import and reporting.
Testing
Conducted rigorous testing of user roles (Admin, Customer, Collaborator) to validate permissions and functionalities. + Implemented user feedback loops during testing phases to refine features and ensure usability.
Deployment
Launched the dashboard in a phased approach, starting with a pilot group to gather initial user insights and make adjustments before full-scale deployment.
Post-Deployment Support
Established a support framework for ongoing maintenance and updates, ensuring the dashboard evolves with IKON’s needs and market changes.
What are the Results?
Custom Report Aggregations
Implemented daily, weekly, and monthly aggregations from imported data, allowing users to generate custom reports based on specific time periods.
Global Campaign Overview
Created a global view for campaign performance, showcasing sales, views, clicks, and costs through interactive graphs.
Detailed Campaign Insights
Designed detailed performance views by campaign, enabling users to filter data by brand, creator, and product, enhancing data granularity.
Sortable Creator/Product Lists
Developed sortable and filterable lists for creators and products, allowing users to drill down into specific metrics and campaign performances.
Building an Advertising Data Management Dashboard for Ikon Digital Media
Developed by: Inter-soft
Revision date: 27-05-2025
Build Dashboard
- Enhanced the Dashboard user interface for improved navigation and accessibility, aligning with modern design standards.
Subscriptions
- Developed a multi-customer support system to facilitate seamless customer sign-up and management processes, including account updates and cancellations.
Amazon SP-API Connection
- Implemented base data imports for catalog, listings, and orders, ensuring accurate and timely data synchronization with Amazon.
Amazon Ads API Integration
- Products: Integrated features for managing campaigns, including campaign IDs, dates, and budget allocations.
- Brands: Enabled tracking of brand-specific campaigns to analyze performance metrics.
- Reports (v3): Created capabilities for fetching sponsored product data, including sales, clicks, costs, and add-to-cart metrics.
Amazon Ads Account Management
- Developed functionality for downloading and importing creator reports, linking them with campaign data for comprehensive analysis.
IKON Digital Media Company
A Partner-First Affiliate Marketing Agency
- Maximize Your E-Commerce Growth
Through Affiliate and Performance PR Marketing
